October’s Giving Clinic Is Wild!
All proceeds of our student clinics on October 17 in Edmonton and Calgary will go to the Alberta Wilderness
You’ll find Vicars graduates working happily across Canada. In big cities and in small towns, our therapists have found success in many clinical environments. To help you imagine your new life as a massage therapist, we’ve collected a few of their stories here.
Massage therapy can be an incredible career. Registered massage therapists enjoy flexible hours and financial independence, and have the satisfaction of knowing that they’re making a difference every day.
But being a massage therapist isn’t easy, and neither is being a massage therapy student. It’s a physically and intellectually demanding job, and not everybody’s cut out for it.
So if you’re a successful RMT who also spent nearly a decade teaching massage therapy, what do you do when your daughter tells you that she wants to follow in your footsteps?
If you’re Nicole Ouellette, you celebrate her decision, offer your support—and make sure that she goes to the best school available!
Nicole Ouellette graduated from Vicars School of Massage Therapy in 2005, and returned as an instructor in 2010. Nicole retired from teaching in June 2018; Darby started her massage education that September and graduated in 2020.
Today, both mother and daughter have successful massage practices. They joined Vicars communications director Robin Collum to talk about their experiences, and it turned into a fascinating and hilarious reunion. Check out the video, or scroll down to read the transcript of our conversation.
With the right education, massage therapists can train in Alberta and then work in a regulated province like BC.
Karen Goforth wanted to become a massage therapist for the same reason that so many Vicars graduates are drawn to the profession: she loved getting massages and she was impressed by how massage had helped her recover from the injuries she developed from her active lifestyle. She was also keen to have a career that allowed her to work for herself and set her own hours.
But there was one problem: Karen lives in Creston, a small town in southeastern BC.
So Karen needed to find a massage education that would prepare her to work in BC – where massage therapy is a regulated profession, with a rigorous entry-to-practice standard – but she didn’t want to have to move.
Enter Vicars School. The program felt tailor-made for Karen: a blended-learning program that fit her schedule and learning style, with a curriculum that would prepare her to write the membership exam in a regulated province once she graduated.
“I knew that if I worked hard in the program, I would be likely to pass the exams that I’d have to take afterwards. I did a lot of research,” says Karen. “I’m not much of a classroom person – I find it hard to sit and listen to a lecture – so the fact that it was only four classroom days a month worked really well for me.”
Karen’s story isn’t unique within the Vicars community. In fact, she was one of almost a dozen Vicars graduates who successfully became registered massage therapists in a regulated province the year before.
Massage therapy is an officially regulated profession in only five provinces: BC, Newfoundland and Labrador, Ontario, PEI, and New Brunswick. Each of these provinces has a regulatory body called a College that oversees the profession, and determines who can call themselves an RMT.
If you want to practice in one of these provinces, you have to become a member of the College by passing an exam to prove that you have the right knowledge and skills. The four provinces have all agreed to follow the same standards for membership, and all massage schools there have to teach the same content. So whether you visit an RMT in Toronto or Fredericton, you know that they will both have the same basic qualifications. And once a therapist is a member of one College, they can transfer to another regulated province without having to sit the qualification exam again.
All regulated provinces have the same competency standards for new therapists, but the membership process for out-of-province applicants varies. So Karen and her classmates faced a choice: which provincial exam should they take if they wanted to work in BC?
The answer was Newfoundland.
While travelling to Canada’s easternmost province in order to practice massage on the West Coast seems counterintuitive, it actually made perfect sense. Compared to BC’s College membership process, the route to becoming an RMT in Newfoundland was significantly faster and simpler.
In 2017, BC required each therapist to apply and pay a fee to have their credentials reviewed, and then pay for the credential review itself. If accepted, there was a fee for the exam itself. There were only two exam dates per year; the Vicars group wouldn’t have been able to write their exam until March 2018.
Meanwhile, the College of Massage Therapists of Newfoundland and Labrador had approved the Vicars curriculum and the only cost was for the exam itself and, of course, the trip to St John’s in August 2017. Karen and her classmates just had to apply for the exam. We sent electronic copies of their documents to the College.
Once Karen passed the Newfoundland exam and became a member of that College, she contacted the College of Massage Therapists of BC to transfer her credentials. She officially became an RMT in January, and her Creston practice is already flourishing.
“I have three treatment rooms and a little reception area, and I’m smoking busy! In the next couple of years, if anyone wants to move to Creston, send them my way – because I’ll be looking for more therapists!”
“I graduated in June 2013 and by the end of 2014 I had to stop taking new clients because I was just full.”
Joanne Robertson’s story sounds almost too good to be true: she left a high-pressure management job to become an RMT, and within months of graduating had established a thriving clinic in her home. She performs 20 massages per week and has complete control over her work environment, hours, and client list.
But Robertson’s success is neither a fantasy nor a fluke. Rather, her story is a testament to the power of word-of-mouth marketing and building client relationships.
From the beginning, Robertson knew she wanted to set up a home-based clinic.
“I wanted to work from home because I wanted to have control over my time and my space,” she says. “It’s the flexibility: because I work from home, I can book people in anytime from eight in the morning to eight in the evening. There’s no working around someone else’s schedule. And my clients appreciate that flexibility as well.”
“I think the biggest thing was that I started to become active in my community.”
But she knew that starting a new business wasn’t going to be easy, so after graduation she also took a part-time position at a chiropractic clinic.
“I was basically checking to see what was going to grow faster—the chiropractor’s office or my home business. And then my home just blew up!”
Robertson’s success is a textbook example of word-of-mouth marketing. She created a website for her business and printed promotional materials, but only as supplementary tools; the real work was about making personal connections.
“I think the biggest thing was that I started to become active in my community. I was involved with the community league, and made a few contacts through people there. It gave me to the opportunity to talk to [people]—I’m very passionate about what I do,” Robertson says. “And word started to spread. My clients became vocal about how they were pleased with my results.”
This effect was amplified through social media.
“I am on the community league website and Facebook page, and people tag me and recommend me. It wasn’t me promoting myself on social media—it was other people saying ‘Does anybody know a good massage therapist in the neighbourhood?’ and then a bunch of people putting my name forward,” she says. “But I don’t think that door would have become open to me had I not become active in the community.”
Within half a year, Robertson was so busy at home that she was able to leave the chiropractic clinic entirely. And she couldn’t be happier.
“I love my job. You get to see people improve. You’re helping them with their mobility; you’re helping them with their life,” she says. “To have people walk in the door and they’re so excited to see you, and then when they leave they’re so relaxed and they feel so good. How rewarding is that? You feel like a rock star.”
Check out our blog for massage news, alumni success stories, tips for future students, and more
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